Website speed optimization
A slow website loses visitors before they read a word, and it costs you rankings. I find what is slowing your site down, from heavy images and code to slow database queries, and fix it.
Where speed is usually lost
Slow sites rarely have a single cause. The usual suspects are oversized images, more JavaScript than the page needs, files the browser downloads again on every visit, and on the server, database queries that slow down as the data grows. I measure first, so the work goes where it makes a difference.
Front end: what visitors feel
On this site I cut the JavaScript sent to every visitor by 19 percent by removing unused code, set long-term caching on files that never change, preloaded the main font, and replaced a 5.5MB social sharing image with a 59KB one. Changes like these improve Core Web Vitals, which Google uses as a ranking signal.
Back end: what your team feels
Slow admin screens and imports are a speed problem too. On Direct Credit Buyback, spreadsheet imports of more than 100,000 rows run through a Python script instead of PHP, which keeps an import that size to a sensible wait, with calculations applied during the import rather than afterwards.
Laravel performance
For Laravel applications I look at query counts and indexes, caching, queued jobs for slow work, and asset builds, so the application stays quick as data and traffic grow.
Common questions
Why is my website slow?
Most often it is large images, too much JavaScript, missing caching or slow database queries. A short audit shows which of these apply before any work starts.
Will a faster site improve my Google rankings?
Speed is one of the signals Google uses, through Core Web Vitals, and it matters most on mobile. It will not outrank better content on its own, but a slow site loses visitors and rankings it would otherwise keep.
How do you measure the improvement?
I measure load times and Core Web Vitals before changing anything and again afterwards, so you can see exactly what improved.